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Midwest Fine Jewelry & Coin

"Paying Top Dollar For Gold, Jewelry & Coins!"

About Us

We're Midwest Fine Jewelry & Coin, and we've been a premier jewelry store in Monona, WI since 1985. We are a full-service jewelry store that offers top dollar for gold. We also offer a wide range of beautiful gold, silver, and platinum jewelry. We're looking forward to partnering with Sun Prairie, Madison, Waunakee, and surrounding area consumers to continue proudly offering our customers exceptional customer service and quality jewelry at competitive prices. We'd like to personally invite you to stop by and browse our impressive selection.

Our Story

Midwest Fine Jewelry has been servicing Monona, WI, and the surrounding areas with beautiful jewelry and incredible customer service experiences since 1985. Owner Gordy Ottaviano started collecting coins and antiques at a young age and as his interest and knowledge grew, his peers quickly turned to him for advice and information. Gordy realized he could make a business for himself in the jewelry industry, and for over 35 years he’s been doing just that!

Every piece of jewelry that we offer is made with the highest quality materials and attention to detail. We offer a wide range of unique and personalized gift items, as well as special occasion pieces. From engagement rings and wedding bands to earrings, necklaces, and everyday fine pieces, our broad inventory has something to suit everyone’s style.

At Midwest Fine Jewelry, all of our jewelry is made using the highest quality or materials such as gold, silver, diamond, and other beautiful stones. When you walk into our sore, you'll be greeted by our expert team of specialists ready to help you find the perfect piece, offer advice and pricing, and even perform repairs. Aside from offering high quality products to our community members, we also buy gold, platinum, and diamonds, so stop in with pieces you’re looking to part with and receive a quote or cash today!

We welcome all of our clients with open arms, ready to assist in finding the perfect piece of jewelry to suit their needs. Gordy and his family’s goal is to provide every customer with a personalized experience that helps them find exactly what they're looking for, whether it's a new bracelet, ring or just a necklace that goes with their favorite outfit. We love connecting with customers and getting to know them on a personal level, as we know there isn’t just one piece of jewelry in your future, but a collection.

Visit Midwest Fine Jewelry, a family run business paying top dollar for gold, jewelry, and coins! Our knowledgeable staff will be happy to assist you with any questions or concerns that you may have. Give us a call at (608) 221-4242 or stop by in person at 4701 Monona Dr in Monona, WI. We look forward to matching you with your perfect jewelry piece soon or performing a much needed repair!

Areas Served

Dane, WI | Cottage Grove, WI | Monona, WI | Madison, WI | Sun Prairie, WI | McFarland, WI | Waunakee, WI | Middleton, WI | Cambria, WI

What We Offer

Our Specialties include:

Our Services include:

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Testimonials

On 6/19/2025 Rhonda Freund had this to say:
Awesome experience! Stopped in just by chance while in the area and am so glad we did. Gordy Sr. is an absolute charm! He is extremely knowledgeable and personable, pricing was beyond fair, and the jewelry was gorgeous! If you need an Italian chain go see Gordy!

On 6/17/2025 Kathy Reed had this to say:
Gordy is super friendly and super fair. I just took some gold jewelry there to sell and he gave me an excellent price for my pieces. I highly recommend you go see Gordy if you’re wanting to sell some jewelry you no longer need.

On 6/3/2025 Doctress Julia X. had this to say:
Gordy Sr. was super friendly and I got a great, fair payment on some old coins. I recommend this place highly. This is a locally owned, long-standing and honest business.

On 5/9/2025 Trevon Parker had this to say:
They are good to me every time really like they treat customers they do a great job and they give great deals to

On 5/3/2025 Tim Wolter had this to say:
What a great experience. Very friendly, knowledgeable and honest. I received so much more for my old rings than I expected. Literally double. I was impressed with the immediate service. This place is old school, in a great way. I definitely recommend this place! Tim Wolter

Contact Us

Midwest Fine Jewelry & Coin
4701 Monona Dr Monona, WI 53716
Phone: (608) 221-4242
Email: gmo24k@gmail.com

We are located across from Monona Golf Course

Where To Find Us

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Payment Types Accepted

American Express, Android Pay, Apple Pay, Cash, Debit Cards, Discover, MasterCard, PayPal, Visa

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: 11:00 AM - 5:00 PM
Tuesday: 11:00 AM - 5:00 PM
Wednesday: 11:00 AM - 5:00 PM
Thursday: 11:00 AM - 5:00 PM
Friday: 11:00 AM - 5:00 PM
Saturday: 11:00 AM - 3:00 PM

News

🌻 Shine Bright with Silver, Gold, and Rare Coins! 🌟 Spring is the perfect time to invest in precious metals and unique coins. Visit Midwest Fine Jewelry & Coin for top-quality silver, gold bullion, and collectible coins. Secure your future while enjoying the beauty of treasured finds! 💰🪙

As the flowers bloom, so does our exquisite collection of rare and antique coins. Find that special piece to enhance your collection at Midwest Fine Jewelry & Coin. Discover hidden treasures today!

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