
Madison & Monona’s Trusted Gold, Silver, Coin & Jewelry Shop for 40+ Years
For more than four decades, Midwest Fine Coin & Jewelry has been the area’s most reliable destination for buying and selling gold, silver, coins, bullion, and fine jewelry. Our team has earned a reputation for honest evaluations, fair pricing, and friendly service that keeps customers coming back year after year.
We buy and sell every single day, and our inventory is always changing. Whether you want to sell gold jewelry, evaluate a coin collection, purchase investment-grade silver, or browse unique estate pieces, we make the process simple, transparent, and fast.
No appointments. No pressure. Just honest pricing and same-day offers.

What We Buy, and Sell
We offer competitive pricing for:
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Gold jewelry, scrap gold & gold coins
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Silver coins, bars, bullion & sterling silver
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Rare coins, U.S. coins & foreign coins
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Junk silver (pre-1965 U.S. coinage)
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Diamond & estate jewelry
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Collectibles and small valuables
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Unique jewelry pieces
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Estate and vintage items
If it's gold, silver, or collectible; we buy it!
Why Customers Trust Us
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40+ years buying & selling valuables
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Family-owned & locally operated
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Transparent evaluations
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Strong, competitive offers
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Fast service — walk in anytime
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Highly experienced coin & jewelry buyers
Stop in today for a free evaluation or to browse our rotating inventory.
We’re here to help — whether you’re selling a single item or an entire estate.
4701 Monona Dr, Monona, WI 53716

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Why Customers Choose Us
Katherine Brophy
I chose this business based on very positive Google reviews, and it was an excellent choice! The positive reviews are not exaggerating. I had some coins from family that I wanted to sell, and I was treated with fairness kindness and respect. They were a lot of fun, too! They were very open and transparent about the sales process and pricing structure as well as very knowledgeable about the collectibles business. I know I received an extremely good deal. I saw other customers treated with respect as well. They have a large selection of coins and other items for sale as well. I cannot recommend them highly enough!!
James Night
Sold my class ring and the owner was very polite and fair. Found my place to do business with the economy this way. Thank you for your time, and your son for being awesome 😎
Daniele Hasheider
What can I say, other than, thank you guys SO MUCH!!
We visited today with our two year old. They went above and beyond to help him look around and be comfortable. They talked to him about everything - his Pokémon stuffed animal, the coins, watches, dogs - I am sure I am forgetting something!
I used to visit shops like this with my grandpa, it brought back SO many memories.
Knowledgeable guys, great stories, felt so welcome. Can’t wait to return!
Rhonda Freund
Awesome experience! Stopped in just by chance while in the area and am so glad we did. Gordy Sr. is an absolute charm! He is extremely knowledgeable and personable, pricing was beyond fair, and the jewelry was gorgeous! If you need an Italian chain go see Gordy!